WalkImpact
Empowering Those Who Support Our Heroes
"When a soldier comes back from war, the battle at home begins."
For every soldier returning home, 4-5 loved ones face their own battle
Invisible. Unrecognized. Unsupported.
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WalkImpact
Empowering Those Who Support Our Heroes
The first AI-powered pre-therapy operating system for caregivers of security forces, medics, and first responders — equipping families with clinically-based daily tools to build resilience, detect distress early, and foster post-traumatic growth.
Every day, we have the power to save the next soldier from suicide. We're not just building a product — we're saving lives.
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Vision & Mission
Building resilience in the families who support those who protect us
Our Vision
A world where every caregiver of security forces, medics, and first responders has the tools and support to thrive alongside their heroes
Our Mission
AI-driven daily tools enabling caregivers to detect distress early, manage trauma conversations, and stay mentally strong themselves
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Our Team
Experience, expertise, and dedication to our mission
CEO & Co-Founder
Major (Res.), operations officer, serial entrepreneur (20+ yrs marketing/sales/high-tech). Lived experience with PTS + execution leadership.
CPO & Co-Founder
Product leader (20+ yrs), UX & customer insights, stakeholder mgmt., zero-to-one execution.
CCO & Co-Founder
Neuropsychologist & rehabilitation expert (11+ yrs), PTSD & anxiety treatment, ex-Clalit Rehab Psychology, XRHealth clinical program lead.
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The Problem
Mental health systems in Israel and the U.S. cannot fully support the large number of people affected by direct and indirect trauma. Frontline personnel and their families lack continuous, preventive trauma support in conflict-affected populations. Current mental health systems are reactive, individual-focused, and catastrophically overwhelmed, leaving caregivers without tools despite being the first line of defense at home.
Economic Burden
The economic toll of untreated PTSD is staggering — prevention and early intervention can dramatically reduce these costs
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The Problem in Israel
Since October 7 War
Broader Impact
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Why Now?
Crisis meets opportunity in unprecedented market conditions
The Critical Gap
Current systems are reactive
treat crisis, not prevent it
Families are left out
no tools for caregivers
Prevention works
early intervention prevents PTSD
Current systems fail to address the root cause
We bridge the gap between trauma and treatment
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Our Solution
LAVIe by WalkImpact
AI-powered pre-therapy operating system for caregivers
For Families and Support Networks
Initial Assessment & Reflection
Comprehensive evaluation for the family unit to identify needs and risks
Psycho-education on Trauma & Resilience
Evidence-based learning on trauma, resilience, and recovery processes
Daily Exercises for Communication & Coping
Bite-sized daily practices under 5 minutes to build resilience
Continuous Tracking & Early Warning Signs
AI-powered monitoring and reflection for proactive intervention
Emergency Red Button
Immediate access to crisis support when needed most
Personalized Journey for Every Family
Adaptive AI-powered path tailored to each family's unique needs
Enterprise Privacy & Military-Grade Security
Built with the highest security standards to protect sensitive information while delivering personalized care to military families and first responders.
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Mobile App Experience
Intuitive, secure, and always accessible
Profile
Today's Tasks
Home & Profile
Daily tasks overview
Daily Rituals
How you feel
Daily Rituals
Compass-based check-in
Tracking
Your progress
Tracking
Progress metrics & KPIs
Day 5
Learning Path
Guided educational journey
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Web Dashboard
For organizations, clinicians, and family coordinators
LAVIe Dashboard
Organization Portal
User Activity Trend
Distress Detection
Features: Real-time analytics • Population health monitoring • Early intervention alerts • Outcome tracking • ROI reporting
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LAVIe at Scale
Enterprise features for organizations and insurers
Advanced Capabilities
Wearables Integration
Apple Watch, Fitbit, and smart devices for continuous health monitoring
Real-Time Biometrics
Heart rate variability, sleep patterns, and stress indicators
AI-Powered Insights
Predictive analytics for early distress detection and intervention
Population Health Analytics
Aggregate data for organizations to identify trends and optimize support
Cost Reduction Metrics
ROI tracking showing reduced healthcare costs and improved outcomes
Enterprise Security & Compliance
HIPAA, SOC 2, ISO 27001 certified for insurance and corporate use
Data-Driven Decision Making
Transforming Mental Health Support Through Technology
From individual care to population health management - LAVIe scales to meet the needs of governments, insurers, and large organizations while maintaining personalized support for every family.
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Market Position
Creating a new category: Family-Centered PTS Recovery
Competitive Market Position
WalkImpact uniquely positions in the Blue Ocean space: Digital-first + PTS-specialized + Family-centered
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Business Model
Contract with organizations that care for frontline families and fund mental-health prevention
Government & Defense
- •Ministries of defense
- •Municipalities
- •Security agencies
Large Tech & Corporations
- •Wix, Microsoft, Google
- •Sponsoring licenses for employees
- •Serving in the reserves
Health Insurers & National HMOs
- •Integration into wellness benefits
- •Continuous reimbursement
- •Preventive care coverage
Maximum Scale, Minimum CAC
B2B2C licensing enables us to reach millions of families through strategic partnerships
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Traction & Validation
Market proof and early demand
Market Proof & Early Demand
MVP stress-tested in wartime – launched during active war, showing strong demand and revealing the critical need for family-centric tools.
>20 in-depth customer interviews confirmed that soldiers and their families struggle after service, and families lack knowledge and tools despite high motivation to help.
Key Partnerships (Design Partners)
Israeli Trauma Coalition (ITC)
National body for community readiness (standby squads, emergency teams, reserve soldiers)
Co-designing scalable resilience solutions and implementation pathways with WalkImpact
Forum of 150K Reserve Soldiers' Families
Represents the wives, partners, and children of reservists
Collaborating on product design and validation to ensure the app fits real caregiver needs
Together these partners anchor WalkImpact in national resilience strategy and give immediate reach to hundreds of thousands of families
Validation Evidence
| Method | Quantity | Key Insight | Confidence |
|---|---|---|---|
| Customer interviews | 20+ | Families have stronger motivation than soldiers to seek help and can act as 'first responders at home.' | 8/10 |
| Potential design partners | 2 | Both ITC and the Families Forum are actively seeking scalable caregiver tools. | 7/10 |
| Prototype launch | ~20 users | Wartime MVP proved high demand, exposed engagement gaps → pivot to caregiver-first focus. | — |
Core Takeaways
Problem is real and large – Post-trauma will impact hundreds of thousands of Israeli citizens
Existing systems focus on edge cases (clinical treatment), leaving families unsupported
Families are critical to prevention and eager for accessible, evidence-based tools
Economic Urgency
≈ 150,000 ₪ (~$40,000) per patient per year cost of PTSD treatment — before national insurance and indirect social costs
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Go-to-Market Strategy
Strategic expansion from Israel to global markets
Phase 1: Israel (Ongoing)
- ✓Government/Defense partnerships (IDF, Ministry of Defense)
- ✓Design partners (ITC, Forum 150K Families)
- ✓Initial 1,000+ pilot users
- ✓Revenue: $1.5M Year 1
Phase 2: U.S. Market Entry (Year 2)
- ✓U.S. Veterans Affairs & Department of Defense
- ✓Large employers (Microsoft, Google, etc.)
- ✓Health insurers & HMOs
- ✓Revenue: $4M Year 2
Phase 3: International Expansion (Year 3+)
- ✓NATO countries (Canada, UK, Germany)
- ✓Global enterprise partnerships
- ✓International health systems
- ✓Revenue: $8.5M+ Year 3
Key Growth Channels
B2B Partnerships
Direct contracts with governments, corporations, and health insurers
Community Advocacy
Leveraging design partners and user testimonials for organic growth
Digital Marketing
Targeted campaigns for organizations and HR decision-makers
Strategic, Scalable, Sustainable
From local validation to global impact – powered by proven partnerships and market demand
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WalkImpact
Empowering Those Who Support Our Heroes
Join Us
When a soldier comes home from war, the family goes to war. Yet families receive no weapons, no training, no support to fight this battle. We can change it faster and smarter!
This presentation contains confidential and proprietary information. Do not copy, distribute, or share without written authorization from WalkImpact.
This presentation contains confidential and proprietary information. Do not copy, distribute, or share without written authorization from WalkImpact.